The International Currency Association (ICA), of which NPA is a member, launched its campaign 'cash.matters' at the Currency Conference recently held in Malaysia.
Cash Matters is a pro-cash movement, which channels the voices that support the existence and relevance of cash as an integral part of the payment landscape now and in future.
The goals of this initiative are two-fold:
- to offer authoritative and accessible facts, figures, and news for consumers, journalists and industry experts alike;
- to give pro-cash movements and petitions a platform.
Cash Matters will support and initiate campaigns on a global level. Current issues and upcoming legislative changes should always take the interests of the general public into account - as all relevant statistics and figures show how cash plays an important role in society.
A brief video can be found here in our Media Gallery.